Webcertain

They also must deal with the challenges of localising technical content accurately, and creating engaging and compelling content that informs, educates and persuades different audiences in different countries. There is huge opportunity for growth across international markets but a carefully crafted international digital strategy and seamless execution are essential to achieve it. From initial brand awareness to final purchase, its essential to engage, inspire and delight potential customers through innovative content, design and messaging and provide a seamless user experience, whatever the channel or device. And of course, this experience must be localised for every country you’re targeting to have any chance of success. Brands in this space need to engage a wide range of stakeholders, with varying degrees of experience, present complex information in an accessible and inspiring way and set themselves apart from the competition. Additional challenges around terminology localisation, cultural relevance and achieving scale also need to be addressed in order to succeed internationally. Utilising a range of digital platforms and channels, they can go beyond the course to give a glimpse of the whole experience they can offer and appeal to students and parents alike. And with international students more vital than ever for growth, those organisation that consider local language, culture and platforms set themselves apart from the competition.

Cornelius Iulian Tranca
1 Star
Jens and Graeme are unprofessional and drowsy.
Sunday 21st November 2021

Turgut Şişman
5 Star
very informative and interesting, it is also very useful to keep yourself up to date about digital marketing
Sunday 15th April 2018

Mark E
5 Star
Brill staff
Friday 19th January 2018