Innovation ink

We passionately believe that all great innovation starts with the identification of a problem, a problem that's worth solving and a problem that you are best placed to solve. It's what we call your 'right to win'. We don't start coming up with ideas until we know where we are going to innovate To us, innovation is a business discipline, not an art form. It's a critical business growth driver - we're creating ideas to grow your bottom line. We've been in your shoes. We've been real life innovators, with bottom line responsibility for the delivery of multiple innovation projects I recently wrote about the challenges of breaking into established purchasing behaviour. Of course, this all about the fundamental task of innovators – to develop products and services with a valued point of difference, a USP that delivers a solution to