Channel as a Service

Do you need to add revenue to your B2B SaaS business? Can you not gain access to larger accounts? Maybe you have outgrown your existing lead generation model or you want to delve into the world of channel. We can assist you by outsourcing the management of your present channel program or build one for you. A channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. We’ll take care of it all by creating customised and personalised program that will ultimately increase your new business leads. Building a channel partner program can ignite your sales efforts and drive substantial revenue growth, the challenge is ensuring you have the right balance of quality and quantity, We will carry out a indepth discovery session to define expectations and make certain are suitable. We’ll manage every single aspect of your partnership. We’ll source, secure and maintain the relationship between the reseller and your organisation, before developing a full and comprehensive system that will help you to get your product sold through a channel. In order to grow as a company, you need to be in a good market with a product that can satisfy the masses. This involves creating a viable product that addresses a problem by providing a solution. This is the same for your channel partner they have to meet a profile requirement to be successful. We’ll research your potential partners, build a go to market plan that works for them whilst outlining goals that need to be achieved with each partner. By working with your sales team and the partner we will train you to own the partner engagement and make certain the leads keep flowing.  A lot of people don’t have time to deal with every aspect of the organisation. This often means that areas get neglected over time and efficiency drops to an all-time-low. We’ll take care of your channel program creation, ongoing management and recruitment. Your sales team ultimately determine how much profit you make, how other people respond to your marketing techniques and even how you achieve the goals that you have set out for your company. We can train your team to work in a co sell model with channel partners to reduce overhead costs but keep the lead generation engine going. Success doesn’t come overnight, but it’s possible to build a program that will set the groundwork for future revenue before you invest fully in a headcount dedicated to channel.  We believe that with our help, your future revenue streams and services business will grow and open up new markets for you.