Black Diamond Marketing Ltd Head Office

After consulting with a new client, Black Diamond Marketing runs extensive keyword and audience research to discover which platform will provide the most productive and cost-effective leads for your business.

We have clients in various niches such as; plumbing, electrical contractors,  gym & fitness, martial arts, chiropractors, dentists, yoga clinics & plastic surgeons to name but a few. 

Below are just some of the methods we use to generate leads for our clients.

Search Engine Advertising (PPC)

Search engine advertising on Google Ads is our primary main lead generation service. We’re a Google Partner Agency and our consultants have managed millions of pounds of advertising spend on Google’s search network. We know what it takes to generate leads from Google in the most competitive and complex business areas.

Social Media Advertising

We use social media advertising on sites like Facebook and LinkedIn to pinpoint your target audience and reach them with engaging content. Social media ads let you put your brand in front of your target customers before they start to search for your products and services, giving you a competitive advantage.

Retargeting

If your product or service is complex or there is a lot of competition in your industry it’s likely your website visitors will convert into leads on their first visit to your site. We use retargeting technology to display advertising to visitors who have come to your site who we didn’t convert into a lead. Maximising your repeat visits and leads.

B2B Lead Generation

Marketing B2B products and services in a science and an art-form. You need to reach not only the right organisations but the right people within those organisations, and at the right time. More often than not we find that when those people come to look for what you’re selling, they start with a Google search. We work out exactly what keywords they’re searching for and use Google Ads to drive those visitors to your website. Once they’re on your site we optimise your pages to maximise the number of visitors who get converted into leads. We can also reach your exact target customer base through LinkedIn Advertising and retargeting.